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How much is agent turnover really costing your brokerage?

Most brokerages dramatically underestimate the true cost. Recruiting fees are just the tip of the iceberg. Plug in 5 numbers below and get an honest answer in 30 seconds.

Your numbers

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Total agents at your brokerage 100
Average annual GCI per agent $80,000
$
Brokerage's commission split (% you keep) 25%
%
Annual agent turnover rate 25%
%

NAR average is 24-30%. If you don't know yours, leave it at 25%.

Average tenure of departing agents 14 months
months
Estimated annual cost
Turnover is costing your brokerage
$0
per year, every year, until you fix it.
Per departing agent
$0
Agents leaving / year
0
Based on industry-standard cost factors: lost commission, recruiting (avg $3,500), onboarding ($2,000), 3 months of half-productivity from replacements. Sources: NAR, Real Trends, T3 Sixty.
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Including: cost-by-category breakdown, 5-year projection, what reducing turnover by 5/10/15 percentage points would save you, and 7 specific tactics top brokerages use to keep their best agents.

Full breakdownCost by category, not just one number.
5-year projectionWhat unchecked turnover compounds to.
What-if scenariosHow much you'd save at lower turnover rates.

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Your detailed breakdown

Where your turnover dollars actually go

Most brokerages think turnover = recruiting cost. The recruiting fee is less than 15% of the real cost.

Lost commission
$0
Your share of GCI from departing agents, gone with them.
Recruiting cost
$0
$3,500 average per replacement (referral fees, recruiter time, signing bonuses).
Onboarding cost
$0
$2,000 average for tools, training, marketing setup, first-90-day support.
Lost productivity
$0
3 months at ~50% production from new hires while ramping up.

5-year projection if turnover stays the same

Compounded cost. The line keeps rising as long as you don't fix the underlying retention problem.

Includes 3% annual GCI inflation.

What you'd save if you reduced turnover by...

Most brokerages who invest in better onboarding and retention reduce turnover by 5-15 percentage points within 18 months.

5 points lower
$0
saved per year
10 points lower
$0
saved per year
15 points lower
$0
saved per year
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